Google was working on an AI-powered mobile chatbot app for Gen Z users that features interactive digital characters, CNBC has learned.
However, the company recently "deprioritized" those efforts amid an internal reorganization, according to materials seen by CNBC.
Typically, when a product is deprioritized at Google, work on it ceases.
Called "Bubble Characters," the app featured a choice of a talking digital character that would interact in conversations with Gen Z users, according to internal documentation viewed by CNBC.
The Gen Z chatbot was one among a range of AI-powered projects using Google's large language models in the last several months.
Persons:
Gen, chatbot, Bard, Noam Shazeer, Daniel De Freitas, Andreessen Horowitz
Organizations:
Google, CNBC